Three modes of on-demand printing in the most popu

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Three modes of on-demand printing in European and American countries

German printing enterprises use digital printing machines to connect booklet production lines for on-demand printing. Data and pictures

the ability of on-demand printing suppliers has been significantly improved in recent years. In addition to having more advanced printing equipment, they can also provide richer services to customers. In addition to ordinary black-and-white and color printing live parts, they can also produce different quantities of color hardcover books at a lower cost when all the machines cannot operate normally

by using electronic data interchange (EDI) order and billing systems, on-demand printing enterprises can simplify the process of cooperation with customers, and can deliver personalized products to customers according to their requirements

the current economic environment and technological changes have accelerated the acceptance of the on-demand printing mode in the publishing industry. With the decrease of long print orders, publishing houses have also realized that they should invest in new media and digital transmission technology

most on-demand printing service providers provide services to customers according to different business models. Generally speaking, there are three main types: print to order, short version transshipment and distribution, and short version printing. Compared with traditional offset printing, these business models look more expensive on the surface, but as long as you have a deep understanding, you can find its benefits. The most important thing is to see how you measure the real cost and value of each service

main business model

no matter which business model, customers must provide the printing factory with digital documents that meet certain standards. According to different business models, the start-up costs of these moving parts will be borne in whole or in part by the printing enterprises providing on-demand printing services

print to order is the most powerful and flexible business model at present, but not all printing service providers can provide this service. Printing service providers adopting this business model should be able to provide customers with any number of printing services, ranging from one to hundreds, and also be responsible for delivering finished printing products to end consumers. Consumers can place orders automatically through the electronic data exchange system, and printing enterprises should ensure that the products ordered by consumers will not be out of stock

under the short edition transshipment and distribution business mode, printing service providers generally print about 1500 short editions and deliver them to distributors or wholesalers

under the short edition printing business mode, the printing service provider will print about 1000-1500 short editions and send them to the customer's warehouse

characteristics of business model

the service scope of print to order business model is the widest, and it is the most popular among publishing enterprises. The current economic situation and people's preference for electronic media make this business model more attractive. Because customers do not need to make printing plans, do not have to worry about overstock inventory, and do not lose orders due to shortage. Considering inventory, packaging, transportation, rework and other costs, the cost of order printing is not higher than that of traditional offset printing. In addition, at present, the profit margin of printing long edition on rotary offset press is generally between 1% and 2%, while the profit margin of short edition digital printing can reach 30% to 40%

for those international publishers who have not set up branches around the world, the short version transfer experimental machine is a very good choice for distribution in the process of handling and use. Taking the world bank press as an example, they sell their published works around the world mainly through distributors and other agents. If you publish a book in the Sahara desert of Africa, you can print it on demand at the place closest to the reader, which can save a lot of costs. At present, the new on-demand printing enterprises in Asia, Africa and some other countries are very fond of this business model. Like the print to order mode, the profit margin of this business mode for printing enterprises is much higher than that of long version rotary offset printing, and it is easier to be accepted by publishing houses

the business mode of short edition printing is very similar to that of short edition transshipment and distribution. The only difference is that its printed products are sent to the warehouse of the publishing house, which is responsible for the distribution. The advantage of this business model is high efficiency. As long as the production process is smooth and the digital documents meet the requirements, the inventory can be replenished faster than traditional printing. In the process of many word experiments or at the end of the test, the similar experimental machines are not the same.

current development direction

the three current business models of on-demand printing have their own advantages. Some publishing houses have adopted the pure on-demand printing mode and stripped off the traditional warehousing business. Some publishing houses are considering reducing the size classification of products, so as to reduce costs and risks and improve the speed of publishing. Some publishers are considering introducing their own digital printing equipment, because after all, the profit margin of digital printing can reach 30% - 40%, and printing with their own equipment can save more costs in the future

especially the print to order mode can minimize investment risks, eliminate complex print quantity estimation and overprint planning, and customers only need to pay the inventory cost of the part of products actually sold. This can greatly reduce the risk of losing orders due to shortage

providing consumers with the content they need is a major trend in the current publishing industry. All publishing enterprises should strive to understand the needs of customers and deliver their products to customers through new media that may lead to a decline in printing demand but will not affect the value of their content. Therefore, they must find ways to reduce the cost of the traditional publishing model and invest limited funds in the process of developing more valuable content

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